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It’s all about the
MUSIC…
Why
should we care about the Specialty Shows? Then why should we care about
new music? We pay homage to the Specialty Shows with
The
Specialty CD because they
are the Music Tastemakers and true unsung heroes of Radio, who provide the only
place left to hear new music on the commercial airwaves.
When Sha-La decided to release
To prove that
the music of And
it would be at Specialty Radio that
But after all,
And it represents what Specialty is all about – namely, it's the one place on your radio dial where the playing field is even among the competition - where the Indie & Major worlds collide...and it is a HIGHLY competitive playing field...which is why any success there is a real achievement for any and all of the players. 4 years later, there have been significant changes to the radio landscape. R&R, VA & FMQB used to have the major Specialty charts...now only FMQB remains. There's only a handful of the same hosts still doing their shows, but there's also "new blood" stepping in and carrying on the job of exposing new music over the airwaves. So
in the spring of 2005 we re-introduced
Thanks
to these and other dedicated Specialty Hosts, The
Specialty CD would
get a chance to be heard...charting for 6 weeks and making the Top
10 on the We
owe a debt of gratitude to the Specialty Shows, as does every artist who
ever had their music first played on them. Robert Allen/Sha-La Music, Inc. **************************************** "THE DISCONTENT is another act buzzin' with specialty show radio, and they continue to build airplay momentum...the band has generated significant Commercial Radio specialty airplay" ...Sat Bisla A&R Worldwide "By now you should be familiar with New Jersey's The Discontent. I really like these straight-ahead, no-nonsense guys...it's great to see the support from so many of you...maybe these fellows will finally get their due"... Jonathan L. **************************************** 1. Gorillaz 2. Crystal Method 3) Jimmy Eat World 4) Weezer 5) Bouncing Souls 6. Feeder 8. Pennywise 9. Ben Folds 10. Radiohead **************************************** SPECIALTY BECOMES MORE
IMPORTANT "The word "important" has never been more appropriate in describing specialty radio. Alternative radio is a successful mainstream format and has been for a number of years. The real Alternative is you men and women programming your own shows, be it on Sunday evenings or other time slots. Whether your show is a half-hour long, one, two or more, you have the power to expose new music to your loyal listeners. In many cases, you play the music you do because you actually spent the time to listen to the full CD when you received it. Sometimes, you'll play the single for weeks in a row because that's all you have. Once you've received the album, you then are empowered to keep the artist on the FU chart for weeks. Our chart is a true gauge of what might end up in full rotation in the future on your station. Of course, many of these records won't, but that's part of the fun of specialty programming. Labels really do pay attention to this chart, because it's something tangible to bring into their marketing meetings. It also helps in aiding their retail department. Say a small major label artist is showing sales performance in your market; you are instantly a hero. Even if it doesn't show up in the regular format of your station, it is still an accomplishment. Just keep in mind, the reason you are important is because you are the only game in town. Take it from someone who hosted and programmed a specialty show for 14 years. Forget all my PD and MD reigns at the stations I worked for, the few hours I spent every week on-air not playing format were the most incredible moments spent in my (your) career. You and your music--period. It doesn't get any better than that." Jonathan L. (Fairly Underground/VirtuallyAlternative 7/01) ****************************************
**************************************** SPECIALTY...where the Music matters... Some of the un-sung heroes in Radio today, are the people who program and present the Specialty Shows...they're the ones who introduce us to the new music that's being made by Indies & Majors alike, as well as, discovering un-signed talent that deserves a chance to be heard... We at Sha-La would like to take a moment to thank the people at the Specialty Shows who have played our artists and helped us gain recognition at Radio...where the competition is stiff and the spots for slots continually diminish...
Station Show Host WAITT RADIO (Omaha, NE) - "Out Of The Box" - Mr. Polychronopolis WAITT RADIO (Omaha, NE) - "Out Of The Box" - Amber Kuhl WAPS (Akron, OH) - "Cool Tunes" - Eric Olsen WAQZ (Cincinnati, OH) - "Lo-Cal Sunday" - Hogan WARQ (Columbia, SC) - "11:00 News'' - Jason Dunn WARQ (Columbia, SC) - "7200 Seconds - Cataldo WAVF (Charleston, SC) - "The Cutting Edge" - Bryant Stowe WAXQ (New York, NY) - "Out Of The Box" - Jonathan Clarke WBCN (Boston, MA) - "Nocturnal Emissions" - Albert O WCYY (Portland, ME) - "Spinout" - Shawn "Facemelter" Jeffrey WEEO (Hagerstown, PA) - "Now Hear This" - Austin Davis WEQX (Albany, NY) - "Download" - Alex Taylor WFNX (Boston, MA) - "First Contact" - Zach Brooks WFRD (Hanover, NH) - "Uplink" - Keith Burdette WGMR (State College, PA) - "Now Hear This" - Jason Chiodo WGRD (Grand Rapids, MI) - "Ultrasound" - Kevin Curnow WHRL (Albany, NY) - "Testing 123" - Chris Osborn WHTG (Eatontown, NJ) - "The Underground" - Dave Wetmore WHTG (Eatontown, NJ) - "The Underground" - Jeff Raspe WJBX (Ft. Myers, FL) - "99 Xtreme" - Lancer WKGB (Binghamton, NY) - "Incoming" - Tim Boland WKRL (Syracuse, NY) - "The Green Room" - JJ Herr WKZQ (Myrtle Beach, SC) - "The Flight Test" - Mase WLIR (Garden City, NY) - "One Step Beyond" - Jay Wolf WMRQ (Hartford, CT) - "Spinning Unrest" - "Cousin" Chris Johnson WOXY (Cincinnati, OH) - "Gridloxx" - Shivvy WPLA (Jacksonville, FL) - "Forbidden Planet" - Robert Goodman WPLY (Philadelphia, PA) - "Y-Not" - Dan Fein WNNX (Atlanta, GA) - "Sunday School Playlist" - Jay Harren WQXA (York, PA) - "The Sunday News" - Bill Hanson WRZX (Indianapolis, IN) - "Hangover Cafe" - Dave Dugan WSFM (Wilmington, NC) - "Final Hour" - Janice Sutter-Hernandez WTFX (Louisville, KY) - "Detour" - Chris Allman WUBZ (Phillipsburg, PA) - "The Buzzbin" - Austin Davis WUBZ (Phillipsburg, PA) - "The Buzzbin" - Kevin Allen WVRK (Columbus, GA) - "The Cutting Edge" - Jessica Wylde WXSR (Tallahassee, FL) - "Underground Lounge" - Meathead WXTW (Ft. Wayne, IN) - "The Living Room" - Matt Jericho KACV (Amarillo, TX) - "Under The Radar" - Jessica Wood KATT (Oklahoma City, OK) - "Launch Pad" - Leo Cage KATT (Oklahoma City, OK) - "Spy Radio" - Ferris O'Brien KDVV (Topeka, KS) - "Download" - Jeff Peterson KFTE (Lafayette, LA) - "Now Hear This" - Dave Hubbell KLLP (Pocatello, ID) - "Off The Record" - Josh Tielor KMBY (Santa Cruz, CA) - "Buzz Cutz" - Miss Double G KPKX (Boseman, MT) - "Specialty Show" - Anne Barnaby KPNT (St.Louis, MO) - "New Music Sunday" - Les Aaron KRBR (Duluth, MN) - "The Zone" - Kyle Kaine KROQ (Los Angeles, CA) - "Catch Of The Day" - Jed The Fish KROQ (Los Angeles, CA) -"Rodney On The Roq" - Rodney Bingenheimer KSPI (Stillwater, OK) - "Rock'n'Roll Alternative" - Jared Cranke KSWI (Atlantic, IA) - "Dirt Road Radio" - Brian Joens KTCL (Denver, CO) - "Adventure University" - Kat Valentine KTEG (Albuquerque, NM) - "Underplayed" - Chris Randour KTEG (Albuquerque, NM) - "Burning Sensations" - Adam12 KUPD (Tempe, AZ) - "Red Radio Underground" - Larry Mac KWOD (Sacremento, CA) - "Buzz Bin" - Capone
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